What We Can Offer
- Healthcare plan
- FDI working environment
- Innovation environment
- 13th month salary
Job Description
Our client is a technology company developing and providing software solutions for enterprises. We have an urgent vacancy for a Senior Digital Marketing Specialist. The goal of this position is to enhance the company's marketing channels:
- Formulate strategies, execute, and oversee promotional initiatives for our software products and events across online platforms (CPM, CPC).
- Develop and manage keyword strategies and content plans for SEO efforts to boost organic traffic to the website.
- Oversee and refine technical SEO aspects to ensure optimal performance.
- Partner with content marketing to create and enhance sales and promotional materials.
- Actively investigate and update digital tools to improve customer acquisition opportunities.
- Compile, report, and regularly analyze digital marketing metrics, presenting findings to management.
- Recommend adjustments to strategies, campaigns, and content to enhance customer attraction based on data insights.
- Administer our social media pages and channels on various platforms, making necessary technical updates.
- Support additional tasks within the Marketing Division.
Job Requirements
- A bachelor's degree or higher is required, with a preference for those holding a degree in Marketing or Business Management.
- Familiarity and experience with executing multi-channel advertising campaigns on platforms such as Facebook, Google, LinkedIn, TikTok, and others.
- Understanding of algorithms and a proven track record in successfully managing SEO initiatives.
- Preference for candidates with a background in B2B software firms, including ERP, MRP, and accounting solutions.
- Proficient in using tools like Ladipage, Spineditor, and various SEO software.
- A minimum of 3 years of experience in digital marketing is necessary.
- Excellent data analysis abilities and the capacity to make informed decisions based on data to enhance content and communication strategies.
- Strong organizational skills and effective management of internal information.