Events & Experiences Manager

1) Position Overview
The Event Manager will be responsible for organizing tastings, masterclasses, large events, or any other public activities for the brand. This role offers a unique opportunity to be involved in both strategic planning and hands-on execution.
2) Scope of work
a) Events calendar strategic planning (20%)
• Assist in the annual event calendar planning to ensure it is aligned with the Marketing and Branding objectives.
• Manage Marketing material inventory including periodically inventory report, Pre-event and Post-event in and out.
• Foresee Marketing material needs and coordinates with suppliers for cost effective and timely delivery.
b) Event execution (30%)
• Draft comprehensive event and campaign proposals including but not limited to Objectives, Budget, Materials, Human resource.
• Conduct site visits to assess technical requirements for events, including those at third-party venues and on-trade outlets.
• Monitor event budget, ensuring all expenditures align with financial targets and demonstrate cost-effectiveness.
• Oversee relationships with vendors and production houses, including negotiation and coordination.
• Collect data and prepare Post-event reports on the effectiveness of event initiatives, offering insights for continual improvement.
c) Distillery Tour management (20%)
• Collect client's information in order to provide quotation that best suit their needs
• Prepare contracts, internal payment process documents
• Plan all aspects of each tour including transportation, printable handouts (if needed), props, on-site location preparation to make storytelling more engaging
• Welcomes tour participants to the distillery and conduct the tour as planned
• Monitor the payment process
d) Key accounts management (20%)
• Learn and understand the needs and desires of Key Accounts to propose appropriate solutions and services.
• Build and maintain close, long-term relationships with major customers through regular communication, understanding needs and resolving arising issues in a timely manner.
• Collect and respond to customer information and opinions on the quality of the company's products and services.
• Develop appropriate business plans and strategies to maintain, expand and increase sales with key customers.
• Participate in the decision-making process, contract signing and business planning of the company related to major customers.
e) Other task assigned by the Supervisor (10%)